Search Engine Optimisation (SEO) by Infozure
Get Your Site Found on Google!
Recent research by Microsoft has revealed that 62% of small to medium sized businesses waste more than £3bn on websites because they are not easy to find for the potential market. A website could be perfectly designed, function properly and impress all those that visit it, but if nobody opens up that site then it has failed.
Promoting a site is perhaps the most important part of its development, and with over 109 million websites worldwide, natural search engine optimization or a pay-per-click (PPC) campaign are not only important, they are imperative. Search, both in terms of SEO and PPC, now account for 57% of online marketing spend revealing just how important it is.
Search Engine Optimisation
Search Engine Optimisation is one of those 'buzz' phrases that many people seem to hear in today's minefield of digital marketing. Ok, so it is important, but how does it affect you? Much like the Yellow Pages, Google and other search engines act as an online company directory. Users simply type in a search term such as 'skip hire in Bromley' or 'flat maintenance', to get a list of relevant websites.
The problem is that many web developers do not even understand the basics of search engine optimization or the algorithms that Google use to rank a site, referred to as page rank. Although there is much more to SEO than page rank, it is important for appearing highly in Google. Infozure use technical expertise and SEO knowledge to maximise the impact of your website on search engines. We aim to achieve a first page position where the majority of people click through.
The process works most effectively when we can decide on particular search queries to optimize using a careful balance of keyword search volumes and realistically achievable results. For example, one of our clients, Davina Boutique, sells high-end ladies fashion shoes and accessories. Infozure carried out research into the most popular phrases used by people to look for these types of shoes. Although 'ladies shoes' was the most searched for term, to achieve a first page position, Infozure used a keyword with slightly lower search volumes but less competition, 'ladies shoes boutique'. Davina Boutique now appears within the top few results based on searches for this term.
The process works most effectively when we can decide on particular search queries to optimize using a careful balance of keyword search volumes and realistically achievable results. For example, one of our clients, Davina Boutique, sells high-end ladies fashion shoes and accessories. Infozure carried out research into the most popular phrases used by people to look for these types of shoes. Although 'ladies shoes' was the most searched for term, to achieve a first page position, Infozure used a keyword with slightly lower search volumes but less competition, 'ladies shoes boutique'.
Paid Search Management
Every person that visits a website is potential business for the site owner. One of Infozure's most effective tools for solving the problem of an unknown website is a search marketing campaign. This covers many areas from a sponsored result to a certain search term to an advert on Google Maps.
One of the advantages of these marketing routes is that they can be set up very quickly and results can happen straight away. Plus all results can be monitored recorded and analysed to a very detailed level. Another massive advantage is that search marketing is extremely cost-effective. As a business, a cost is only incurred when a click has been made to enter the site, thus the potential price for your key terms is as low as possible due to a cost per click bidding system. 76% of small to medium sized businesses that have used a search marketing campaign have seen an immediate increase in sales.
A large number of businesses think that the process is complicated and difficult. We make it easy for you to see where your money is being distributed and what results the campaign is generating. We will be able to report and analyse your data to develop and encourage the best results for your company.
Infozure carried out research into the most popular phrases used by people to look for these types of shoes. Although 'ladies shoes' was the most searched for term, to achieve a first page position, Infozure used a keyword with slightly lower search volumes but less competition, 'ladies shoes boutique'. The process works most effectively when we can decide on particular search queries to optimize using a careful balance of keyword search volumes and realistically achievable results. For example, one of our clients, Davina Boutique, sells high-end ladies fashion shoes and accessories.
