Childsure | Children's Health Insurance
Aviva launched a new health insurance covering children from birth to 18 years. Under the Childsure brand, Infozure was tasked with developing a logo, brand guidelines, website with white label compatibilities that were subject to rigorous penetration testing as the website payment facility integrates directly with Aviva's policy on-boarding software. To see an example white label, please visit Child Health Cover. When changes to the main Childsure site are made, the Child Health Cover site is automatically updated, with references to the brand differing as appropriate.
e-commerce 
cms
white labels
software integration
exhibition
strategy
Since launch, Infozure has been key in the marketing development of the brand, running social media campaigns that target mums and dads, including the Face of Childsure photographic competition that witnessed almost 500,000 page impressions from around 50,000 parents in the first 2 months of launch. The size and scope of the over all campaign has seen inroads into many mediums that work together to drive traffic to the core site, and most importantly convert sales. Regular communication with Aviva has been key in achieving brand placement and successful campaigns.